APR Testimonial: Matt Seltzer
Posted by admincarolyn on Jan. 13, 2025 / APR / Subscribe 0
Why did you earn your APR?
I've worked in various roles within the world of Public Relations for nearly two decades, often supporting communications professionals in their roles. However, as I do not practice PR on a day to day basis, it was very important to me that I validated that I knew what I was talking about when I spoke about this world - validated for my clients, and validated for myself as well. The APR allowed me to do exactly that. It gave me the opportunity to put my own knowledge of strategic communications to the test, and delivered for me verification of my skills/capabilities/knowledge, and also provided trust to my clients and partners when discussing their worlds.
What do you consider to be the benefits of earning your APR?
The two primary benefits I've received from the APR both revolve around reassurance. I learned so much during the APR process, but mostly I received reassurance that the knowledge I've gained throughout my career truly has prepared me to work within the strategic communications ecosphere. This reassurance has helped me professionally as I provide strategic consultation to my clients, and has also provided reassurance to my clients that the information and assistance I provide to them is strategically sound.
What would you say are the pros and cons of Las Vegas' Ready to Roll program?
The pros are the ability to bedrock your knowledge in a time-tested rubric, and backing that knowledge with even more information that's been field tested by myriad practitioners before you. I learned so much about this industry through the program, especially having the opportunity to be trained by so many incredible practitioners from various walks of life.
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