The social dialog is changing. And this social revolution is rewriting the rules of success. Michael Tchong, a world-renowned analyst on emerging trends in business, culture, media and marketing, will be our guest speaker to discuss how to successfully navigate the choppy waters of changing communication trends, including the growth of social media.

Michael helps businesses and working professionals harness the potential of trends and innovations. He has spoken to world leading organizations and corporations like Apple, Dunkin' Donuts, Harrah's Entertainment, National Association of REALTORS, Toyota, and Yahoo!. Now, PRSA Las Vegas welcomes Michael to the December 3 luncheon to share his perspective on how PR professionals can best utilize the growing trend of using social media, like Twitter, to communicate effectively.

About our speaker
Michael Tchong has been tracking trends for more than 10 years. His unique ability to spot emerging trends was honed at such iconic ad agencies as DDB, McCann-Erickson and Chiat/Day, and he then served as founder and trend analyst for a number of prominent San Francisco-based market analysis firms. Author of Trendscape 2004, Michael covers a wide range of topics, concisely and clearly. Subjects run the gamut from "time compression - the acceleration of life," to the blurring of the boundaries between man and machine due to what he calls the Digital Lifestyle Ubertrend, to the impact social tools such as Facebook, smartphones and texting are having on social behavior and society as a whole. Michael recently relocated to Las Vegas, bringing his company Ubercool®, a branded entertainment service that brings innovation to life by combining offline immersive infotainment events with targeted online social engagement, to the city that offers the world's best in entertainment experiences.

Event Details
PRSA's December 3 luncheon program will be held at Cili Restaurant at Bali Hai Golf Club, 5160 Las Vegas Blvd. South. Networking begins at 11:30 a.m. with the program beginning at noon.

The cost for the luncheon seminar is $28 for PRSA-LVVC/PRSSA members who register before Wednesday, December 1; $35 for non-members before the December 1 deadline; $35 for members and $40 for non-members after the deadline and at the door. Cash, check, and credit cards are accepted at the door.