Search engine optimization is more important now for public relations professionals than ever before. Companies demand that their web presence rank well in search engine results whether it is a press release, featured article, blog or social media platform. And it is to no surprise that companies are focused on SEO results since Jupiter Research reports that 85% of all website traffic and 78% of all online purchases originate from a search engine.

PR professionals need to understand how to select and use keywords in digital media to maximize exposure and to directly affect website rankings overall. They should also understand the importance of blogging, social media platforms and link building in order to deliver a unified online marketing message that increases rankings while subsequently bolstering offline marketing efforts.

Lastly, the SEO world is constantly evolving, and PR professionals must know Google Webmaster guidelines and best SEO practices to keep the major search engines from penalizing or delisting websites that continue to pump out poor, irrelevant content.

Join the Las Vegas Valley chapter of PRSA for a professional development seminar on how to maximize the exposure your PR efforts receive online with Todd Heskett, co-founder and CEO of Advise Media Group. Cited in Golf Magazine for "changing the way the golf courses find their players," Todd has built two companies over the past 15 years around that very concept: changing the way businesses reach their target audience. By doing so, Todd has established a reputation in the Las Vegas Valley as a hyper-focused search marketing executive who delivers creative, effective solutions on behalf of his clients, helping them achieve greater online exposure and increase website-driven revenues.

Event Information

This PRSA professional development seminar will occur on Thursday, May 12, from 4 to 5:30 p.m. at the law offices of Greenberg Traurig, 3773 Howard Hughes Parkway, 400 North.  Light refreshments will be served.  

The cost for the seminar is $10 for PRSA members and $20 for non-PRSA members and guests.  Due to space limitations, only the first 30 people to RSVP online will be accommodated.  

This PRSA professional development seminar is eligible for 1 APR credit.

This event is sponsored by the Public Relations Society of America's Western District.